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May 16, 2019 21:01:57

Why you should not blog in Medium?

by @santhoshguru PATRON | 216 words | 1πŸ”₯ | 192πŸ’Œ

Santhosh Guru

Current day streak: 1πŸ”₯
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Sorry for the clickbaity title. 

But this is a summary of a lesson we had in the writing course. More importantly, this statement is a rallying call for us to establish an online home for our writing. More precisely to have a website in Wordpress or Squarespace to host your writing. The website is your visiting card for our future and unexplored opportunities.

  • Medium might have started with the mission of democratising good quality writing. But Medium now is a platform with intentions beyond that, or their vision/stakeholders demand more. Their business model cages up the content and incentivises people in an opaque manner.
  • If you have great and meticulously done work, it’s possible that only people with Medium premium can read it. (I know it is not accurate, but more or less I get the point. We are at the mercy of Medium’s curators or algorithm. The classic platform problem)
  • David Perell made a joke saying that his tombstone wants to read: Here lives a guy who made people write online but not in Medium.
  • Medium is terrible at SEO. (Technically I have no idea to corroborate this)
  • Medium can mask and gentrify your brand. Your website is your home. It needs to reflect your personality in design, layout, fonts and images. Not a cookie-cutter solution for everyone.

From Santhosh Guru's collection:

  • 1

    @santhoshguru for serious/professional writers who are building their brand, posting only on a site that you don't own is definitely risky. Conventional wisdom is to not build your house on someone else's land. But for hobbyists writers, platforms like Medium are helpful in lowering the barrier to entry. Your post made me think...should I also be posting my 200wad posts on my own blog? hmmmm

    Jason Leow avatar Jason Leow | May 17, 2019 13:37:55
    • 1

      @jasonleow Sorry I missed this comment. Yes, Medium is good for someone who is starting to write online. It has zero friction and awesome UI (unlike the intimidating Wordpress and other CMS platforms). But I think for all the serious 200WaDers, IMO, it makes sense to have an online home of your own. It could be a Wordpress blog or your own website with a blog in it.

      Santhosh Guru avatar Santhosh Guru | May 25, 2019 12:34:52
  • 1

    @santhoshguru Here is my take. If someone is brand new to writing online and does not have a blog, then I think Medium is a great place to start writing. You can publish articles with minimal friction, and you can test a variety of topics with audiences to hone your niche and decide which topics work best. Granted the Medium audience is a subset of the general audience, but it's better than the alternative. The alternative is to buy a domain name, set up your own website, and start writing and cross fingers and hope people start reading your work. This is a lot of investment without proving the topic/audience and why most blogs fail in my opinion. You need to find what Jon Morrow calls the "Zone of Magic." This is the overlap between the topics you are passionate about and topics that your audience is interested in reading about.

    Brandon Wilson avatar Brandon Wilson | May 16, 2019 08:39:57
    • 1

      @brandonwilson I fully agree with your points, Brandon. Not only the setup, it is equally tough to get more viewership and have a wider distribution. My point is mainly on the ownership of the content. Sure, Medium can be another channel for getting the audience but not the only one.

      Santhosh Guru avatar Santhosh Guru | May 25, 2019 12:39:26
  • 1

    @santhoshguru Well said. Medium is a channel, just like any other social channel and you ultimately have no real control over it or how your content is maintained within it. There can be SEO value in terms of supporting your primary content/site, but it should not be the home/host. Medium is an awesome tool for creating and publishing content depending on what you are trying to accomplish.

    Jeff Riddall avatar Jeff Riddall | May 16, 2019 11:37:38
    • 1

      @Rawhead True Jeff. You are absolutely right. It is a channel and a home.

      Santhosh Guru avatar Santhosh Guru | May 25, 2019 12:40:05
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