Marie Kondo is a sensation that has caught the internet by storm. She is the bestseller of the global phenomenon, The Life-changing Magic of Tidying Up, and host of new Netflix reality show, Tidying Up with Marie Kondo.
Her main point is that if some object doesn't spark joy for you, then thank it for its service and let it go. I really do like this meaningful approach to de-cluttering, but on the other hand, the literal life-changing and magical impact on others this new paradigm of thinking this has on others surprises me.
As someone who is already vehemently anti-clutter and only keeps objects that imbue positive feelings and functionality, I began to think there is actually more to Marie Kondo than just her principles.
The reason why she's so effective is that she holds people accountable for tidying up, she pulls off seemingly silly concepts like "thanking the house," and she has the makings of an idol whose simple, accessible, and perceivably profound tenets can gain plenty of followers, like the self-described "Konverts."
I couldn't help but think of the irony that she's a modern day philosopher packaged into calm, petite, Japanese woman, and certainly working in conjuction with the Eastern philosopher branding that holds strongly in global culture currently. I feel that it's easier to suspend disbelief because she is so.