While being a content writer i am always asked to use SEO in a certain article. Why? Well to rank good on Google and for the person that i am writing that article to make some money, and of course, pay me for my service.
But being an SEO "expert" is a very bad idea for creative people. It pushes you to be someone you are seriously not. It kills your creativity because you want to mention something else and you can't only because it's bad for the SEO.
Writing for money and writing for a passion project are two different subjects. I seriously believe that telling a nice story is always the key to become a great writer.
Just believe that every good writer (book writer) has never used any specific keywords to actually sell his book. And that's because there are no specific target audiences that need to be targeted online.
SEO and keyword targeting are definitely killing the creative animal that's inside you just because of a certain profit, so we kind of need a better way to tell a story than the way that we did it till now.
But just let me give you a reminder, a good passion project can make you more money than any good SEO website. Click-bait articles are no more working on people.
Well, they do but for those people that you definitely don't want to write for.