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May 14, 2019 06:48:08

What is it with startup company names...

by @juliasaxena PATRON | 202 words | 🐣 | 273💌

Julia Saxena

Current day streak: 0🐣
Total posts: 273💌
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I'm about to go on a rant...

I don't do this often (according to me, not according to my husband).

Here it goes...

Has anybody noticed the lack of creativity in new startup's company names? 

I'm sure you know what I'm talking about. 

Specifically, I mean the surge of names ending with -ly and -ify.

There's Feedly, Inboundly, Bitly, Leafly, and apparently around 160 others like that.

Then there's Captify, Rockify, Rentify, and Clockify (a time tracking app I actually use), etc. 

Spotify might have been the originator ... and is therefore allowed to use this type of name. 

Everybody else ... 👎

My annoyance about these names peaked when I was looking into some competitors of a client of mine. He is working in the explainer video space. There are actually two legit companies named Explainly and Explainify, which are both producing explainer videos. 

I mean ... SERIOUSLY??

They couldn't come up with anything better than this? 

This is sad. 

It just seems lazy. 

Aren't all those companies just looking like copycats now? Or is it just me thinking that?

The justification can't be that it is getting harder and harder to get a good URL. Just get a bit more creative please! 

Rant officially over. 


  • ❤️ 1



  • 1

    @juliasaxena ... Explainly and Explainify hehehe ... but still, there is space for Explainlyfy :D

    Efran avatar Efran | May 14, 2019 14:28:45
    • 1

      @efran Haha omg ... can I pay you to establish this company?

      Julia Saxena avatar Julia Saxena | May 14, 2019 23:57:29
  • 1

    @juliasaxena agrreeeeeeeeeeeeeeeeeeeeeeeeeeeeeee, thank you! Stupid idea. It sounds bad, albeit probably just because it's overused).

    Craig Petterson avatar Craig Petterson | May 14, 2019 11:59:49
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