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Feb 01, 2019 22:35:02

The (Twitter) Castle

by @m1guelpf PATRON | 220 words | 80πŸ’Œ

Miguel Piedrafita

Total posts: 80πŸ’Œ
Total words: 23133 (92 pages πŸ“„)

I was recently hired to manage the Twitter presence of Bitcast.fm. Essentially, my job consists on making the account feel active, interacting with other podcasters and tweeting podcast-related stuff.

This kind of reminded me of Kafka's book The Castle, in which K. is hired to work for an organization called The Castle. He moves to a village and starts trying to find the governing authority of this organization.

The Castle's really about the clash between our acceptance of institutions as a normal part of life, and the reality that they are very odd things that require us to act as if they were something which they are not. We believe in them though we can’t really see them, hear them, or touch them. We attribute to them motives, personality, wishes, even a moral character. - John M. Ellis on How to read Kafka

Twitter has allowed business to became more human, and we interact with them as if they were. But we have to remember that this is just a marketing strategy like buying an ad. Wendy's isn't paying someone to tweet just for the sake of it, they expect to see some return.

We leave in a strange world where we interact with abstract entities like we would with friends. And it's is fascinating and worrying at the same time.

From Miguel Piedrafita's collection:

  • 1

    @m1guelpiedrafita Very apt comparison to The Castle. Much in the same way bureaucracy is Kafkaesque, so is the internet now taking a life of its own, making us behave as though we're dealing with a living entity.

    Gabriel Greco avatar Gabriel Greco | Feb 02, 2019 15:58:03
  • 1

    @m1guelpiedrafita A strange thought indeed! It's like you're being paid to be human, only if that human brings money...

    Victoria Maung avatar Victoria Maung | Feb 01, 2019 22:39:01
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