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May 08, 2019 21:57:15

The power of stories

by @juliasaxena PATRON | 209 words | 🐣 | 273💌

Julia Saxena

Current day streak: 0🐣
Total posts: 273💌
Total words: 121792 (487 pages 📄)

We all love a great story! 

Whether we are watching one in a movie or on Netflix, or reading one in a book, blog post, or email, great stories never fail to captivate us and hold our attention. 

That's why they're extremely powerful tools when you're talking to your audience. 

You probably hear a lot that content is saturated, that our attention span is dwindling, and that everything should be as concise as possible. 

Sure ... "That's what I'm selling and here are the features." will always be shorter than telling an elaborate story how your product helped one of your clients. But it likely won't lead to any success. 

We're just so tired of hearing ad, after ad, after ad, that only tell us what we already know. 

People still crave great stories and always will. And if they're captivating enough, we will keep reading, even if they are really long. 

A story can take someone from one place to another. Something that a blatant "Here's what you're doing wrong, and this is what you should be doing instead." simply can't. Instead, a story allows us to discover the truth ourselves. 

We are much more likely to act on a conclusion we've reached ourselves than on somebody else's advice. 

From Julia Saxena's collection:

  • 1

    @juliasaxena Amen. People want to and very often can relate to or see themselves in a story.

    Jeff Riddall avatar Jeff Riddall | May 08, 2019 22:46:03
  • 1

    @juliasaxena I would have loved this post to be a story. :)

    Brandon Wilson avatar Brandon Wilson | May 08, 2019 19:15:57
    • 1

      @brandonwilson Haha! So here is the thing: I find it actually really hard to weave in stories in my writing. It's something I'm working on and practicing. Often, I just can't think of anything at this moment.

      Julia Saxena avatar Julia Saxena | May 09, 2019 18:22:21
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