When working on my first kickstarter - I didn't want to reveal that I am an immigrant.
It was 2017. The state of the American politics was troubling. I didn't think that revealing that information would be good for business.
I shared that view with a few people who urged me to share my story. Being authentic is one of the criteria of persuasion when it comes to wring copy. Especially for something like a crowdfunding campaign where you are asking the public to prepay for a product.
However - I was adamant. No one needs to know that I was not born around here.
Lately, I watch impact theory often. I am amazed at the number of people that come on the show who are first or second generation immigrants.
Once I started to pay attention to that, I noticed many well spoken TED talk speakers also have a similar background.
A lot of them talk about how their background helped give them the drive to push. They openly talk about the cultural clash they experienced.
I hear them talk about their goals and I feel that I can relate.
I wonder - how many would have related to my story.