A rant is not negative.
Some people shy away from conflict, but willingness to blurt your opinions requires you to think.
In this case to also feel and emojify and compare and contrast and approve and well, delight. 💥
We're here reading because there's fire in your belly.
If we complain about Apple and Amazon and Uber. We bitch and moan.
The others simply hear the noise from a distance.
"Hey, what's the noise?" - they rumble while thinking -- we'd better go check this out.
So, complain. Rant. Criticize and cantankerize. Make up some words if you have to to show how your emotions have been stirred and your rational mind is not happy.
"I'm just not happy." - you say to yourself but don't want to be alone with your thoughts. Let's do this together!
I'm not happy that they're happily naming and renaming before renamifying their businesses in such a way that Confucius would confusify us confuciusly.
The beauty, of course, is that the name isn't important early on. You can change the nam.e later. You start where you are. You pick the best name you can think of. Then you get back to work. Like me. Right now. Seriously.