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May 13, 2019 22:13:30

Personal branding

by @vickenstein | 222 words | 🐣 | 218💌

Victoria Maung

Current day streak: 0🐣
Total posts: 218💌
Total words: 55041 (220 pages 📄)

My mother has always told me to be conscious of what others think about me. And that involves presenting myself carefully, being aware of my surroundings, and not making myself stand out. Thusly, I've been reticent, not willing to present any weaknesses, and quietly shouldered the efforts to maintain perfect grades and performance. Then as I grew up, I've felt the need to express myself, have my own opinions, own up to those opinions, and open up my vulnerabilities.

But I'm at a point now where I'm reeling away from full transparency, understanding the need to present myself as professionally as possible. But what does "professional" mean? In this day and creative field, I guess that means personal branding. I want to brand myself (and by extension, my services and eventual business) as someone who is trustworthy, invested, methodical, strategic, efficient, and knowledgeable. 

I've been thinking about this topic for a while. In terms of how much I should express myself on my personal social media. For a while, I've been crafting my online persona as someone I'd like to be viewed as: thoughtful, aware, and conscientious. Especially online, it's easy for anyone to search your name and pull up all of your profiles, whether personal or professional. The line is blurry, but I'll find out where the line is, I'm sure. 

  • 1

    Hi, @vickenstein! Isn't "personal branding" being hard on one's self? Anyway, cheers!

    flowerful avatar flowerful | May 14, 2019 09:06:54
    • 1

      @flowerful I guess depending on how you go about it!

      Victoria Maung avatar Victoria Maung | May 14, 2019 20:51:37
  • 1

    @vickenstein personal branding is hard! but the main thing you gotta do is be true to youself. Being fake and presenting a facade is exhausting and people easily see through it. The best influencers / youtubers / bloggers and those who just be themselves - think joe rogan, casey neistat, james clear .. they all just do them with no bs. That's what I love :D Good luckon figuring it out.

    Jack Lyons avatar Jack Lyons | May 13, 2019 15:01:40
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      @jacklyons Thanks for the advice :) I just wonder if you have to cultivate different brands for different audiences, say as a creative as a government contractor vs. creative for YouTube!

      Victoria Maung avatar Victoria Maung | May 14, 2019 20:52:48
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      @vickenstein Good point. Probably true in some cases, but it would depend on how you are engaging with those audiences. If it's for client work, then perhaps it's wiser to be more professional. If it's for like-minded folks who are or want to be in your shoes then it's fine to be more casual, I'd say. As for me, I freelance and am very casual with all my clients, and I think most of them find that refreshing. But yeah, probably most of the time you can just be you.. what do you think?

      Jack Lyons avatar Jack Lyons | May 14, 2019 17:58:24
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      @jacklyons That's comforting to know that your clients like you for you. As for me, it's another calendar year or two before I enter the professional workforce, so I'll find out then xD

      Victoria Maung avatar Victoria Maung | May 15, 2019 21:40:20
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