In the past few days, there's been a lot of news about upcoming streaming video services. Disney unveiled Disney+ and their lineup looks impressive. AT&T intends to launch its own service with content from WarnerMedia. NBC has one coming soon. And there's already a bunch of them available now.
It's lead a lot of people to wonder how Netflix will survive when it loses all this content.
The foresight Netflix has shown is incredible. Many questioned why they invested so heavily in original content but now it's clear to see. It was inevitable that the existing entertainment companies would see Netflix's pie and hope to grab a slice for themselves. Now Netflix has a library of its own content that targets every demographic and there's even more in the pipeline. They've found their own event shows like Stranger Things and Black Mirror, and even event movies like Bird Box. From a content perspective, Netflix will be fine.
But will they lose subscribers?
I think there's room most consumers wallet to subscribe to multiple streaming services. As long as they're priced accordingly. Adding a $7 subscription to Disney+ to your existing Netflix subscription is still cheaper than cable.
Few of these companies have the diversity of content that Netflix does. Disney definitely has it, Warner maybe, but does NBC or CBS? Netflix is great because there's something for everyone. Without a wide range of content, you'd have to attract consumers with marquee franchises. Disney clearly owns all those. Warner has some but do the others?
In the long term, I think Netflix will be fine. Many of these streaming services that launch will fail to gather enough subscribers. When they do they'll have to find homes on platforms like Netflix & Amazon Prime. If by that point Netflix has maintained its success with original content, they'll have the upper hand for any negotiation with former competitors.
"Does Netflix need you or do you need Netflix?"