Dec 15, 2018 03:31:39

My maker year, in metrics

by @jasonleow | 344 words | 110๐Ÿ”ฅ | 110๐Ÿ’Œ

Jason Leow

Current day streak: 110๐Ÿ”ฅ
Total posts: 110๐Ÿ’Œ
Total words: 47367 (189 pages ๐Ÿ“„)

Day 9 of the #200wad challenge.


Part 2 of a raw report card on my maker journey so far, in metrics. 2018 was a maker year for me. My very first year as an indie maker. In Feb, I made a commitment to launch a minimum viable product a month (#1mvp1month). See the list of products made in Part 1.


Metrics (since launch):

๐Ÿฌ Outsprint Store: 1.2k users, 2.7k pageviews, 4 card decks sold, ~US$270 earnings

๐Ÿ”’ Public Design Vault: 6th (30 Mar) on Product Hunt (374 upvotes), 25.4k users, 92.8k pageviews, 460 email signups, US$35 pledges

๐Ÿ’ฌ Public Design Forum+Chat: 8 upvotes on Product Hunt, 28 signups, 8.1k pageviews, $0 revenue. Public Design Chat (chat group on Telegram) has 52 members.

๐Ÿ‘ฎ Public Design Jobs: 32 upvotes on Product Hunt, 335 jobs posted, 3.2k users, 72 email signups, 8.7k pageviews, $0 revenue

๐ŸŽฌ UX Storyboard: #1 Product Of The Day on Product Hunt (4 Aug 2018), 794 upvotes, 6.6k users, 11.6k pageviews, US$530 revenue

โ˜• Coffice City: #6 featured product of the day (3 Sep 2018), 319 upvotes, $0 revenue, unknown users/pageviews

๐Ÿš€ Space Nomads: 7 upvotes, 144 users, 295 pageviews, $0 revenue

๐Ÿ’ต Grant Hunt: 10 upvotes, 120 users, 331 pageviews, $0 revenue, 38 chatbot queries


Cost$ vs Revenue$

I spent a total of ~US$700 so far on all my 8 MVPs, with managed hosting for Public Design Forum being the single biggest item ($200 upfront for a year). The rest had been small purchases โ€“ ~$60 per WordPress template, ~$20 per domain. It doesnโ€™t include web hosting, which I already pay for anyway for my own blog (which is about $6/month for ALL my MVPs). Thatโ€™s pretty lean as far as development of MVPs I feel!

Revenue so far is dismal, but at least I broke even on my costs. 3 sales on Outsprint Store about US$270. 7 coffees (US$5 each) pledged. 2 storyboarding gigs on UX Storyboard brought in US$530. Thatโ€™s only a total revenue of around ~$830. So that's about $100 profit... but I havenโ€™t even paid myself yet! ๐Ÿ˜ญ


Overall evaluation

Passed. Some products like Public Design Vault, UX Storyboard, Coffice City didn't do too badly at launch, but the others tanked. Sustaining traction was harder. Broke even, mostly. My only reward? Sh*t loads of growth and learning.


Next: some thoughts on the good and the bad!

  • 1

    @jasonleow covering your costs is a pretty good start. I'm going to try to focus on revenue in the future myself, so far I've just left it as an afterthought.

    I'd be interested to read what you're plans are for each project now.

    Keenen Charles avatar Keenen Charles | Dec 15, 2018 22:59:34
    • 1

      @keenencharles thanks for the encouragement! I'll probably do another assessment at the end of 12 products, to decide what to keep and what to drop/not maintain. At present, I'm doing minimum for the previous ones. Some has potential for further growth, like Public Design Vault+Jobs, UX Storyboard, Coffice City, either due to traction and/or passion.

      Jason Leow avatar Jason Leow | Dec 16, 2018 02:37:53
  • 1

    @jasonleow that's a lot of money for hosting!

    Basile Samel avatar Basile Samel | Dec 15, 2018 07:17:21
    • 1

      @basilesamel really? Which one? I'm quite a noob with things like that, so great that you pointed that out! :)

      Jason Leow avatar Jason Leow | Dec 15, 2018 07:38:41
    • 1

      @jasonleow For your managed hosting (200$/month). I mean, compared to the traffic you get a shared hosting would have been enough.

      Basile Samel avatar Basile Samel | Dec 15, 2018 08:46:12
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