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Dec 10, 2018 18:20:02

My Maker Journey So Far

by @keenencharles | 387 words | 35🔥 | 273💌

Keenen Charles

Current day streak: 35🔥
Total posts: 273💌
Total words: 74909 (299 pages 📄)

For most of my life, I've been making things and putting them out into the world. It started with simple websites for myself, ambitious attempts at games, random blogs, videos, and now software products. The vast majority of those aren't worth sharing now but I thought I'd share a little on a few projects I've launched, how they did and the things I learnt.

1. TapTag

This was my first released app and I spent almost a year building it. With little market research just a cool idea and learning things as I went along. I learnt a ton of skills building this and made a ton of mistakes as well. It got some press mentions that fuelled growth early on but I could never find a sustainable form of growth and that's ultimately why it failed.

Lesson: A successful launch doesn't guarantee long-term success.

2. Wayshare

This was an idea that I really wanted for myself. I spent a few weeks building it out with zero marketing plan. My intent was to use it for my portfolio while building something I wanted and hopefully others did too. Then shortly before it launched Google added the exact feature to Maps. I still released it but put little effort into it and the app unsurprisingly got no traction.

Lesson: You get exactly what you put into something.

3. Inboxreads

This went from idea to release in just 3 weeks AND I had a plan for growth ingrained into it. It was the perfect idea to test SEO knowledge I learnt with TapTag and content marketing. The launch didn't get much attention but it's steadily and slowly continue to grow every month. At one point I thought growth had plateaued and I almost gave up but it's continued to get more traffic with little effort on my part.

Lesson: Be patient and have a plan from the beginning.

Those projects have taught me a lot and with each one I've learnt some skill or knowledge that's gone into the next one. I think it's important to reflect on failed projects or even projects you never finish and find the things you can take with you into the future. As long as you learn something new the effort is never wasted.

Originally published at keenen.xyz

From Keenen Charles's collection:

  • 1

    @keenencharles "A successful launch doesn't guarantee long-term success." This resonated loads. I had one or two that got on front page of Product Hunt for the day, but it didn't do that well after that.

    Jason Leow avatar Jason Leow | Dec 14, 2018 04:28:00
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      @jasonleow yeah it's so exciting when stuff like that happens I just try to not get too excited...yet haha

      Keenen Charles avatar Keenen Charles | Dec 14, 2018 05:42:18
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    @keenencharles Good overview! It would be cool to get some more details in upcoming articles: what is was about, how you did it, pros/cons of your approach, what you would have done differently etc.

    Basile Samel avatar Basile Samel | Dec 10, 2018 18:50:05
    • 1

      @keenencharles @basilesamel those will be some long articles lol but I'll definitely share more

      Keenen Charles avatar Keenen Charles | Dec 10, 2018 19:00:46
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