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Jan 23, 2019 10:11:53

Invisible Revenue

by @coreyrab PATRON | 275 words | 🐣 | 46💌

Corey Rabazinski

Current day streak: 0🐣
Total posts: 46💌
Total words: 14801 (59 pages 📄)

After spending almost 8 years in marketing and analytics working for companies of different sizes and in different markets, I've noticed that every company leaves some amount of revenue on the table by not following common marketing patterns. I estimate most small and medium-sized businesses lose out on at least 10% of potential revenue. 

It doesn't always look the same, but holes in marketing strategy or unneeded product friction could be fixed simply by following best practices that have been proven to work consistently. Some of them are easy fixes, some of them are more complex, but nonetheless should be able to be fixed by companies with a competent team. 

I think most of the time this happens because of the way marketing teams are judged and incentivized. It looks better to run a splashy campaign compared to building marketing systems.  But with the systems come compound returns – and that splashy campaign stops performing when the media budget dries up.

Another factor that companies overlook is the fact that the return on marketing ideas are asymmetric. Organizations that value activity over results incentivizes employees to be busy rather than building value. 

This is why I enjoy working with SaaS companies. Because the businesses and financials are run in a very systematic way, it is easy to sell the value of building marketing systems following the same approach. 

Market systems are akin to performance optimizations in web development in the sense that several small improvements can lead to better user experience when combined. By following proven marketing patterns and iterating on them, businesses can reliably and repeatably make more money.


Originally published at coreyrab.com

  • 1

    @coreyrab - I think you are talking about me. My pathetic attempt at marketing these past few projects. Please write more so the likes of me can learn.
    Thank you.

    Keni avatar Keni | Jan 23, 2019 10:30:13
    • 1

      @keni will do! Anything in particular? What's your background?

      Corey Rabazinski avatar Corey Rabazinski | Jan 23, 2019 14:16:15
    • 1

      @coreyrab - I have a 9-5 that I hope I will leave soon.
      My attempted side hustles so far we're YouTube videos, Amazon FBA and the recent one - a planning journal. Fear Hacking Journal.
      The journal was pure me...I am the ideal custom so it was easier... Did 2 crowdfunding campaigns and got featured on touch of modern... But I need to get it to scale so I can focus on it 100% . The missing piece is the right marketing.

      Keni avatar Keni | Jan 23, 2019 14:30:05
    • 1

      @coreyrab - This was my rant on marketing.

      https://200wordsaday.com/words/marketing-31125c3395736d9d5

      Keni avatar Keni | Jan 23, 2019 14:33:01
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