Hello! What's your background, and what are you working on?
Hello, I'm Sarah Hum and I'm one of the founders at Canny.
I was born and raised in Toronto, Canada. My professional background is in design. I studied graphic design in university and worked as a product designer at Facebook straight out of school. During that time, I met my co-founder Andrew, who was a software engineer at Facebook.
As a Canadian from a small-time design school, Facebook was a good way to get my foot in the door. Turns out, nothing can really prepare you for being a founder. A year and a half later, I quit to work on Canny.
In March 2017, my co-founder Andrew and I launched Canny on ProductHunt. Canny helps software teams make better product decisions. As software businesses grow and they get more customers, feedback becomes messy. There's so much valuable insight but it's hard to see through the noise. That's when teams hire Canny to help keep track of customer feedback in an organized, understandable way.
Canny is completely bootstrapped and we recently hit 35k MRR. With that money, we've been able to start growing our team. We're now a happy family of five.
What motivated you to get started with Canny?
Canny is a reincarnation of one of our past products called Product Pains. It was a community where anybody could give feedback about any product. It was largely focused on products that we used on a daily basis. Think Yelp, Uber, and the like. We started Product Pains to solve our user problem: companies were not good at listening to user feedback.
The concept was simple: you can post new feedback for a product or vote if the same feedback exists already. We thought if we could get enough people engaging, companies would notice and claim their company profile.
After growing Product Pains to thousands of users, we realized that we needed to go after the companies first. So we built a widget that they could embed into their website to collect feedback directly. We priced the widget at $19/mo and businesses started paying. This was when we knew we were onto something.
As product people, we understand why feedback is so important. We can also see how, at scale, it's so hard to organize feedback into actionable insights. Teams genuinely wanted to listen to their users, it's just a really hard problem. To tackle that problem, we flipped Product Pains, the community, into Canny, the SaaS tool.