I'm going to dissect it to learn how they launched a successful product. It was very successful.
I'll dissect the copy.
I'll dissect the launch.
I'll dissect the email drip campaign.
I'll dissect the colors
I'll dissect as many pieces as I can think of.
If you see a success, why not try to understand it?
I'm not reverse engineering it to copy it and be reductive. I'm looking at the pieces. I'm moving them around in my hands and taking in images with my eyes. I'm gathering experience.
Together, the hand and eye coordination will help my brain do the thing it does that humans call understanding.
The domain name
The twitter profiles
The blog articles
The blog layout
Anything unusual special
The email delivery company: ConvertKit
The conference talks
The other courses
The authority - they built a lot of authority along the way.
The fonts they used
The size of the font
The weight of the font
The CSS of the site
The white-space around the content
The payment system ( Gumroad )
The downloadable Zip file
The Gumroad copy
The pricing strategy: $79 and $149
This is the whole package for $149:
1. The color palettes.pdf ( bonus in the primo package )
2. The Component Gallery.pdf
3. The Designing a complex form video
4. The designing a dashboard video
5. The designing content video
6. The Font Recommendations
7. The Icons ( 200 exclusive )
8. The RefactoringUI PDF ( it's literally a pdf )
Eight items that have alternatives online - many free. We're talking about raising our awareness of design elements.
At 160, they would be $20 each.
I paid $150
So each element is $18+.
Would I pay $19 for each of the items? No. But, the launch bundle. The triggering. The community of other people who purchased it. I had a little fomo.
How does it make me feel to buy it? I feel like I can make a few design distinctions and I'll be more competent. My hope is that I'll have words and language to put to my skills.
Maybe I can at least, competently produce and worry less about complete failure. I'm mitigating the complete failure scenario.
I won't know everything, but I'll feel more confident after breaking the pieces apart.