Networking should be all organically: make friends, help people, be out there.
Get your social network out there: but don't look for the sale. You'll be spammy.
A client buys Assurance.
Work only with people who value what you do.
What kind of people are you surrounded by, right now?
In your world, who do you bump into?
E.G. what kind of clients does your accountant manage?
Investigate the professional circles right around you.
Setup killer case studies in an industry you want to go into.
Visit smaller shops, smaller chains. Bike shops, etc. Your impact will be bigger than in a big corporate studio/company.
What are your hobbies? Look at the things you are interested in.
hiking → Where do you buy your gear from? Contact those shops
yoga → Contact studios, teachers etc.
Reach out to smaller suppliers instead of the big brands. You can mean a lot more to them.
"I want more clients"
First question: How many people do you talk to in a week?
Reach out to 30 people in 1 week.
Who do I contact? 2 types of people.
a. design studios (the bigger fish) if they can use your help
b. Service providers, people like you, who already have clients. Building your network and fleshing out future opportunities
Only sometimes do work that breaks even or burn rate to build up your portfolio.
Start with your passions.
Continuously create amazing content.
don't ask for much
but scaffold: Ask for something small and keep trading up.
Focus on awareness.
Where do your customers gather their information from? AKA how will they find you? Where are they most active? Connect with them through story-telling. Empower the customer to share that story (aka social media)
Provide value. do it for free. do it openly. —> Inform and inspire. Create content that your clients want and share it.
ASK ASK ASK
Can’t figure out who to ask? Look at successful freelancer’s websites and go to their client list.
This can be a cold e-mail, but also can be IRL.
- Why did they hire the specific freelancer they hired?
- How’d they found out that freelancer they hired?
- What problems where they having that lead them to hire a freelancer?
- What are the results they expected from hiring a freelancer
Ask at least 5-10 people to establish a good baseline. Note common words used, common problems and pain points they’ve got and what the top results they expected were.