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May 01, 2019 05:52:33

Follow up to the live event

by @brandonwilson PATRON | 586 words | 167🔥 | 167💌

Brandon Wilson

Current day streak: 167🔥
Total posts: 167💌
Total words: 52200 (208 pages 📄)

Last night I watched a livestream of an event that was a masterclass in promotion and sales. The event included Tony Robbins, Dean Graziosi, and Russell Brunson. 

The event was a pitch for a new product jointly developed by Tony and Dean called the Knowledge Business Blueprint. More on that in a moment.

The event started with clarifying a problem. A big problem because big problems are also big opportunities. 

The traditional education system is broken. It is expensive and not evolving fast enough to meet the fast-changing needs of our society. 73% of college graduates are working in a job where they are not using the information from their degree. More and more people are looking for specialized knowledge from people actually doing the work rather than generalized knowledge from teachers and professors in classrooms who do not have up-to-date skills and experience.

The knowledge business is a $355 million/day business. This includes books, coaching, seminars, workshops, online courses, etc. I was thinking about potentially writing books, but anyone who has written books will tell you it's time consuming and very hard work. 95% of the books at Barnes and Noble have sold fewer than 1,000 copies. Even with online courses the average completion rate is less than 10%. 

Tony and Dean's solution is called the Knowledge Business Blueprint. The idea is that there are three primary ways to share knowledge:

1. Expert - You have specialized skills or experience that you can share directly.

2. Reporter - You interview the top experts in a given field and share the knowledge you have gained

3. Broker - You identify the top experts in a field and coordinate and promote an event for those experts to share knowledge.

They called this the KBB triangle. The offerings can be virtual or in person and can take the form of groups, workgroups, or something called masterminds. A mastermind is an event you organize where you don't have to be the expert. You bring people together and through this community everyone learns from each other.

The course includes the following modules:

1. Extract it - Discussion of mindset, extracting competence, identifying ideal client, systemized agenda builder

2. Fill it - Building marketing and sales confidence, wagon wheel marketing for events, the application process and selling without selling

3. Run it - Stress free management of events, maximizing customer experience, delivering value

4. Knowledge broker - Identifying perfect partners, developing joint ventures, closing deals

There is also software called Mindmint that walks you through the process step-by-step including turnkey webpages and social media and marketing solutions.

In addition to the course and software, there are additional bonuses.

--Dean's inner circle - monthly live coaching events

--Traffic and scaling bundle - mastering email, Facebook, Instagram, and YouTube marketing

--The best of Platinum from Tony Robbins - Tony offers closed door trainings with a select group of Platinum members who pay $85,000 per year to meet once per quarter. The best of these sessions will be shared.

--Funnels to fill - Russell Brunson specialized training using the click funnels he is using personally that will work even without an email list.

The price is $1,997 with a 30-day money-back guarantee.

I feel like this course was tailor-made for me. I have a background as a teacher and trainer. I have been struggling with how to get started in what I now know is called a knowledge business. I purchased the course. I feel like this will be the start of something big.

If any of the above sounds appealing to you, I highly recommend you watch the recording of the event here and consider this opportunity. 

  • 1

    @brandonwilson -- if you think you feel great now -- imagine how you'll feel when you've got a passive $3,000 / month coming in from your blood/sweat and toil. It's going to feel very humbling -- like "dang. I really did this."

    Brian Ball avatar Brian Ball | May 01, 2019 08:09:40
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      @brianball I can't wait for that residual income! After all, the residual bills never seem to go away. Gotta start somewhere and now is as good a time as any with what I hope will be the best tools and training to get started.

      Brandon Wilson avatar Brandon Wilson | May 01, 2019 08:35:56
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      @brandonwilson - both of those fellows are extremely confident marketers -- and competent. They didn't get there in their first month.

      Brian Ball avatar Brian Ball | May 01, 2019 09:24:18
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    @brandonwilson - great write up!

    Brian Ball avatar Brian Ball | May 01, 2019 08:04:33
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    @brandonwilson - Wow Brandon. You wrote the summary so perfectly. It was exactly how you put it with the most essential details included in a nice summary. I wrote some notes on one piece of paper but I will be coming back to your write up for reference. Tony and Dean owe you for this piece.

    This does sound like it could go big.
    Good luck Brandon!!

    Keni avatar Keni | May 01, 2019 09:03:45
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      @keni Thank you! It's tough to briefly summarize a 2-hr event packed with information. The timing couldn't be better for me. Is it a coincidence I purchased a copy of Think and Grow Rich the day before the event??

      Brandon Wilson avatar Brandon Wilson | May 01, 2019 06:58:52
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    @brandonwilson Thanks for sharing your notes as promised.

    Seun Oyebode avatar Seun Oyebode | May 01, 2019 14:03:15
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