Read an article this week about Jeff Bezos.
Jeff was asked to predict what will happen in 10 years.
"It's interesting, I do get asked quite frequently what's going to change in the next 10 years. One thing I rarely get asked is probably even more important and I encourage you to think about this is the question: 'What's not going to change in the next 10 years,"
"The answer to that question can allow you to organize your activities. You can work on those things with the confidence to know that all the energy you put into them today is still going to be paying you dividends 10 years from now,"
"It's impossible to imagine people saying to me, 'Jeff, I love Amazon. I just wish you delivered a little more slowly. Or, I love Amazon, I just wish your prices were a little higher,'"
The article concluded...
In contrast, leaders that base their strategy on things that will change, like who the competitors are and what their activities are, means "you are going to have to be changing your strategy all the time," he said.
And, he adds that when it comes to knowing what won't change, "you won't have to do a lot of research on that. As soon as you think about it that way, these things are so big, so fundamental, you can just write the answers down."
The fascinating thing for me is I didn't hear this first from Jeff, so to learn that this principle also applies in business is really cool.
I should probably write a post on "Things that don't change".
Can you think you of any, please let me know in the comment.