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Feb 05, 2019 14:22:32

Focus on the landing page!

by @alisalahio | 226 words | 🐣 | 8💌

Ali Salah

Current day streak: 0🐣
Total posts: 8💌
Total words: 2179 (8 pages 📄)

You build your product for six months. You launch, annnd.. no one... uses ittt!

What went wrong, you ask? You focused on the product more that the market fit. You added features more than trying to reach people.

A big mistake we always do is focusing on product features and ignoring the landing page!

Visitors might only see the landing page!

For starters, most visitors to your website will only see the landing page. Even if you mastered conversion. No one ever reaches a conversion rate of 50 percent!

You might think non-converted visitors don't matter. But a better way to view it is that the landing page is like an ad for your product. And it's not just an ad; You're getting the visitor's full attention for the many seconds they spend. You can either give a good or bad first impression. And maybe, they'll convert after a while!

Users were once just landing page visitors!

Most users are actually converted because they were convinced by the landing page. After all, no one can see your product without signing up. They convert based on what you promise on the landing page.

So next time, before thinking of product features to add that no one will ever use, consider giving your landing page more love! Make sure it delights and converts visitors. Then you can add features..

Originally published at alollou.com

  • 1

    @alollou - Where was this post when I started all this 2 years ago? I needed this then. Nicely written.

    Do you more posts about tips on how to make an effective one? I am bookmarking all these awesome content.... Still learning.
    Read my frustrations here - https://200wordsaday.com/words/marketing-31125c3395736d9d5

    Keni avatar Keni | Feb 05, 2019 10:14:10
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      @keni I do the same mistake actually even though I know it's wrong!

      Glad you liked it ?

      Ali Salah avatar Ali Salah | Feb 05, 2019 19:15:35
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    @alollou I used to think this, but my opinion has shifted after joining the indie maker movement. Here's an article describing my viewpoint, might be interesting to discuss. https://200wordsaday.com/words/maybe-you-should-start-with-coding-after-all-7345c12e57cde87a

    Miguel Piedrafita avatar Miguel Piedrafita | Feb 05, 2019 13:45:11
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      @m1guelpiedrafita Yeah if you're making a thing for makers, you can outreach easily and it makes sense to just build the features. But I don't think making for makers is a good idea https://200wordsaday.com/words/meta-making-70055c54373e61654

      Ali Salah avatar Ali Salah | Feb 05, 2019 14:50:25
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      @m1guelpiedrafita Don't get me wrong, I'm pro fast shipping. But shipping a landing page is even a faster way to validate.

      Ali Salah avatar Ali Salah | Feb 05, 2019 14:51:30
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      @alollou What about small projects where it'd take you less to build the product than the landing? Also, building a landing takes time. You have to come up with a design, setup a mailing list, tailor your copy for your target and dedicate a substantial amount of time to promote it.

      I get why this advice exists, and it has helped me a lot, but it should only be applied to its target (developers new to making) and in certain situations. It's more an advice than a rule.

      Miguel Piedrafita avatar Miguel Piedrafita | Feb 05, 2019 13:58:46
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      @alollou Left a comment there :)

      Miguel Piedrafita avatar Miguel Piedrafita | Feb 05, 2019 13:59:32
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      @m1guelpiedrafita Yeah there are no rules :) But a small project will need a landing page anyways :D I think landing pages have a higher priority, that's all

      Ali Salah avatar Ali Salah | Feb 05, 2019 15:24:51
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