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Apr 18, 2019 21:04:20

Focus on the IDEA or the PROBLEM?

by @jacklyons PATRON | 266 words | 🐣 | 127💌

Jack Lyons

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I love following startups and Indie Hackers because they provide such a fascinating insight into the human condition. Through the lens of these startup stories it seems that core of humanity wants to achieve greatness. However, the biggest driver for greatness isn't fame or fortune but a pure passion and relentless drive to solve a problem.

Now, I've been thinking about this a lot lately because most of us (myself included) tend to think of starting a business with an idea-first mentality. Everyone has an "million dollar idea" in their heads, and most people say the idea is nothing without execution. Which is true.

But time and time again, I see the most successful startup stories coming from a problem-first mentality. When one sees a business opportunity in this dimension then there seems to be a far greater chance for traction. Success comes to them not because their idea rocks, but because they understand the pain and the problem that needs solving.

When a solution is provided, an audience can be found much easier because the friction of making a "sale" is greatly reduced. If the product solves a users' specific problem, then it makes it much easier to market. On the other hand, someone with an idea generally needs to convince an audience that their product is worth their money. Much more friction.

That's just my take on it, though. I'm no expert in business, but can't help but see a trend in favour of a solution-first approach to business.

I'd love to hear your thoughts? Are you an idea-first or a problem-first thinker?

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