Over the past year or so I have started noticing a weird shift in how I learn and absorb information.
It's getting harder.
It's a fact of life that as we age our brains become less malleable, making it difficult to learn or rewire our brain. They call this synaptic plasticity in fancy talk. Despite ageing, memory loss and reduced plasticity being a known fact, I still believe that there's something else at play.
In today's world we are faced with an eternal struggle to maintain attention. I blame it on TV, computers, phones, digital billboards and advertisements over air. Modern-day marketing has become so scientific and technological, to the point where our consciousness can easily be plugged into an algorithm. From a simple program out surges a river of data, enough to make your eyes bleed.
The thing is, our attention is ripped away from us because these "experts" are so damn good at digging into our psyche. They know what we want which means we easily forfeit our attention and forget anything that we are doing. This is big, big business.
Did you know that in 2016-17 US publishers lost an estimated $15.8B Annual Revenue to Ad Blocking tools. What the F!&@.
So yeah, no wonder I feel dumber. My attention is literally being ripped to shreds every single day. So, what are we to do to remedy this craziness?
I just started reading a book called The 5am Club. As the title suggests, it's about getting up early 😅. But it's more than just that. It's protecting the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth - without distraction.
So yeah, I hope this book can help me reduce my "dumbness" and start learning again, lol. I want to have a productive life full of exciting adventures and most of all I love learning new things. But if I'm going to do that I need to fiercly protect my time and attention. If rising at 5am is the key to success then, heck, I'm willing to give it a try!
Has anyone out there read The 5am Club or something similar? If so, have it helped you? I'd love to hear about your experiences!