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Apr 26, 2019 16:14:37

End game

by @vickenstein | 236 words | 🐣 | 218💌

Victoria Maung

Current day streak: 0🐣
Total posts: 218💌
Total words: 55041 (220 pages 📄)

The ending of an 11-year saga in the form of a fulfillingly cathartic ending. (Spoiler-free). 

Marvel understands the importance of longitudinal marketing. Get 'em while they're young, and they'll be emotional consumers of your products for years to come. It is clever and effective. 

I cannot fathom the earnings Disney must have made from the Marvel cinematic universe, from its movies, franchises, and content to come. 

I listened to a podcast today by Gimlet media titled, "what does a brand sound like?" that talks about sonic marketing, and this made me more aware of the background theme scores of each superhero. And I think that Disney's branding is a kicker of a success because when you listen to the distinctive notes of each hero's soundtrack, I get emotional and nostalgic about the respective character. 

It's a long, invested, and well-worth phenomenon, this Marvel universe. I hope that it's only the first of its kind, that investment in world- and character-building. As a testament to that fact, there are people who loved the movie, describing it as a "love letter" ending to the MCU, and certainly it was a movie meant for the eyes of those who've watched the previous movies. Then there are those who were less emotional invested that saw the movie as a bit messy. Either way, there's no doubt that End Game will be a resounding success this weekend at the box office. 

  • 1

    @vickenstein It totally will be a huge success.
    They managed to put an ending in place where probably not all questions are resolved, but you're satisfied enough you don't ask them anymore.

    Philipp Haidenbauer avatar Philipp Haidenbauer | Apr 26, 2019 16:19:23
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