A few years ago I was recording daily Instagram stories about different topics relating to productivity and entrepreneurship. A friend suggested that I not do the stories daily, otherwise "I'll run out of ideas."
I couldn't fathom the idea because I felt like I have too much to say, and running out of ideas wasn't an option. The problem I face with creating content isn't with the well going dry but managing my creative output and being able to choose a frequency of publishing that suits my schedule and allows me to share ideas from a variety of topics I'm interested in.
But CHOOSING what to write about is often my bottleneck, and it's the main reason I decided to join this website. 200wad helped me a lot in overcoming my bottleneck and to not be intimidated by publishing. But today I realized that I'm facing the bottleneck again and, funnily enough, in writing this post (the first paragraph, actually) I realized what the problem is. #writingAsProblemSolvingFTW
For the past couple of months I've been obsessing over the topic of productivity, but I've been self-censoring for a couple of reasons:
1- I don't want to be known just for productivity (this is a personal branding issue)
2- I felt like my posts could become repetitive and boring
But writing about my experience of creating content years ago, and seeing "productivity" pop up as a theme then made me realize that maybe productivity is what I want to write about and I shouldn't be ashamed to write more about it. I know I have useful ideas to offer in this space and that can be the primary thrust for my posts. This is especially natural because I'm currently working on an email course on productivity, so the topic is top-of-mind.
To address the obstacles leading me to self-censor:
- Personal brand: I don't mind being the go-to person for productivity to some people, and a personal brand also grows the more frequently people interact with me. Those who know me will know there's more to me than productivity
- Repetition: I can't write for everybody or expect to please everybody. In the same way productivity can be an obsession for me I know many of my readers will obsess over this topic, as well. I'll try to vary my topics but regular reminders are also important (I find them valuable, too)
There's no reason to self-censor and I want to write about the things that matter to me and I hope they'll have an audience that connect to what I have to say.