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Feb 22, 2019 02:34:48

Attention economy

by @vickenstein | 202 words | 🐣 | 218💌

Victoria Maung

Current day streak: 0🐣
Total posts: 218💌
Total words: 55041 (220 pages 📄)

The attention economy is a huge topic, and not without merit. It's an incredibly valuable resource from a user interface and marketing perspective. I think attention is increasingly being treated as a currency, especially in social media where the competition for eyeballs in fierce.

Instead of the saying time is precious, maybe it should be attention is precious. I was watching my hamster run on his wheel. He alternates between running for about 15 seconds and getting off the wheel to check his surroundings for 5 seconds. I thought to myself, huh, that must be how I look when I'm studying. 

Perhaps the attention economy has ruined my attention. If every company fights for a mere 5 seconds of the average individual's attention (think YouTube and other short-form ads) that doesn't bode well for my ability to concentrate. If the average person is currently 25 years old, lives to 100 years, spends half their time engaging life-preserving measures (cooking, cleaning, and working) and sleeps 8 hours per day, that person has 13,140,000 waking minutes, 146,000 waking hours, or 9,125 waking days, or 25 waking years worth of attention to give. 

That person, if time is spent wisely, could probably master 2-3 skills in their lifetime, at best, if the attention is spent wisely.

  • 1

    @vickenstein

    "Perhaps the attention economy has ruined my attention. If every company fights for a mere 5 seconds of the average individual's attention (think YouTube and other short-form ads) that doesn't bode well for my ability to concentrate"

    I feel like this sentiment gives too much agency to the media while stripping so much agency and accountability on your part. Can you talk more about why you seem to be always be stuck and subjected to such attention?

    Sir Abe avatar Sir Abe | Feb 22, 2019 15:38:32
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      @abrahamKim Thanks for reading! :) It's just a bad habit. When I want to avoid doing work, I just look for distractions on social media. And that becomes an easy habit to build because companies hire behavioral experts to make their content as eye-catching and addictive as possible. For example, I know a lot of researchers are investigating the correlation between frequent social media usage and ADHD symptoms in teenagers.

      Victoria Maung avatar Victoria Maung | Feb 22, 2019 15:48:28
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      @vickenstein

      Haha what would you say your main reasons for wanting to avoid doing work are?

      Sir Abe avatar Sir Abe | Feb 22, 2019 15:56:32
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      @vickenstein Totally understand the behavioral experts thing.

      Similar to how physiologists and nutritional scientists figure out how to concoct the most addicting snack foods.

      Sir Abe avatar Sir Abe | Feb 22, 2019 15:57:01
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