Do you know how alchemy worked in middle ages? It was like great marketing, but in science. I remember the school biology teacher reading a recipe from an alchemy book While I don't remember the exact quote, it was something like this, "Take a chicken egg. Make a little hole in it and carefully put human semen inside through this hole. In the night quietly put it under a pumpkin in the field and slowly caress it. In the morning there will be a baby in the pumpkin." 🎃
If someone were to try it and the attempt was unsuccessful — they will come to the alchemist who gave them the recipe. What will the alchemist say to them? "You weren't careful", "The hole was not little", "You weren't quiet", "You didn't caress it slow enough." Simple but irrefutable arguments! This example made me realize the power of wording as well as the power of logical thought and objectiveness of statements. This is very impressive. And these persuasion techniques are still used nowadays! Unbelievable!
Now that I tell you, "Everything is possible," — you can certainly argue with that. But you'll be never be able to convince me of the opposite. One can learn to fly, read the book in one second and build a real interplanetary spaceship in one day. BUT: they have to be willing to put work in it. Here comes the power of subjective statements — you can't argue with them. If someone says, "I can't learn to fly but I was putting a lot of work in it," as a true coach and advisor I will simply answer, "You didn't work enough. Hustle more."