Jan 27, 2019 15:02:49 @karinkraska
"You don't have to channel your inner Stephen King for this process"
You might be thinking that you don't have enough information about your ideal customer to develop a narrative that includes their hopes, goals, pain points, and fears. And you are probably right! The fact is, no one going through this exercise for the first time has enough information to create the perfect customer narrative. It isn't even possible create a "perfect" narrative, because you will always be learning more about the people you serve. Just think of those closest to you- your spouse, your children, your parents and siblings. You've likely spent countless hours in their presence, but do you believe you know everything about them? No, you don't (even if you think you do)!
When creating your ideal customer narrative, you're going to do a lot of guessing. And that's OK.
But don't worry! You don't have to channel your inner Stephen King for this process. You can rely on information in your everyday life to create a reasonably accurate ideal customer narrative. Do you have friends or relatives that have some traits similar to your ideal client? Use what you know about them to fill in some blanks. Are you friends with some customers that closely resemble your ideal client? See what they comment on, what their interests are, who they follow, and what they post about. You can use this information to round out the hopes, goals, and frustrations in your narrative.