Earlier this week, I read this interesting article around launching products. I saw one recommendation that seemed like a fresh idea I hadn't heard of before. It is rare to see original ideas nowadays.
Exploring the negative side of your idea or product can be an incredibly valuable exercise. First, it will help you refine your pitch because you’ll be able to develop responses/rebuttals. Next, it will help you focus on what is valuable with your idea and product and what isn’t.
If you are working on a product like I am - where the target customer is just like yourself, then creating a list of why it would fail.
Why would my journal fail?
1) Because I didn't get someone famous in the space like a Tim Ferriss or Joe Rogan to be the spokesperson for the journal.
2) There are many other journals out there. There should be something that will set the fear hacking journal apart. Something significant that other journals aren't providing.
3) People who use journals want to be very good at getting things done. That should be very obvious with the branding of the journal.
Doing this exercise helps identify what to focus on during product development and marketing.