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Aug 11, 2019 20:07:40

Why could your idea fail?

by @keni PATRON | 211 words | 383πŸ”₯ | 393πŸ’Œ


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Earlier this week, I read this interesting article around launching products. I saw one recommendation that seemed like a fresh idea I hadn't heard of before. It is rare to see original ideas nowadays.  

Exploring the negative side of your idea or product can be an incredibly valuable exercise. First, it will help you refine your pitch because you’ll be able to develop responses/rebuttals. Next, it will help you focus on what is valuable with your idea and product and what isn’t. 

If you are working on a product like I am - where the target customer is just like yourself, then creating a list of why it would fail.

Why would my journal fail?

1) Because I didn't get someone famous in the space like a Tim Ferriss or Joe Rogan to be the spokesperson for the journal.

2) There are many other journals out there. There should be something that will set the fear hacking journal apart. Something significant that other journals aren't providing.

3) People who use journals want to be very good at getting things done. That should be very obvious with the branding of the journal. 

Doing this exercise helps identify what to focus on during product development and marketing. 

  • 1

    @keni this post made me think of red teaming in web security, where they find holes with your software.

    Jason Leow avatar Jason Leow | Aug 12, 2019 21:04:34
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      @jasonleow - Yup ... Exactly like that... Just you the creator doing it first. Helps focus

      Keni avatar Keni | Aug 12, 2019 09:36:28
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    @keni Thanks for sharing. Regarding 1, I'd rather focus on "normal" people. Influencers are hard to reach and hard to convince without leverage.

    Also, curious to know why you didn't choose to digitalize the Fear Hacking journal? A website where people could do the same exercises :)

    Basile Samel avatar Basile Samel | Aug 12, 2019 03:27:12
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      @keni @basilesamel

      +1 on both the sentiment and question

      Abe avatar Abe | Aug 12, 2019 14:21:52
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      @keni @basilesamel

      I think it unwise to tie success to outcome. I know that in the end that's what success is... but that's the colloquial definition of success.

      Just like it's bad to tie one's success to like how much money they make .. although that's a part of it... to just claim that the journal might fail simply due to not having a famous cosponsor is bollocks. A good product is not made or broken by cosponsors or haters. That kind of product is more of a buzz then.

      Truly good products form gatherings of communities around them and they keep growing and getting better.

      Abe avatar Abe | Aug 12, 2019 14:24:15
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      @basilesamel - I agree Basile. I am seeing that they are either hard to reach or convince or ridiculous to afford. So I will focus on normal people and get their testimony instead. :)

      There is a digital version but I didn't provide it on the website. I am working on a new suggestion I got around that. I need to flush out the details to execute it.
      Thank you for the suggestion.

      Keni avatar Keni | Aug 12, 2019 09:38:32
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      @basilesamel @abrahamKim - Yes, I have been focused on that aspect thanks to you and Brian's suggestion last week.

      Keni avatar Keni | Aug 12, 2019 09:39:37
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