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Mar 23, 2019 22:45:50

Telling a story

by @keni PATRON | 200 words | 314🔥 | 318💌

Keni

Current day streak: 314🔥
Total posts: 318💌
Total words: 79178 (316 pages 📄)

I just listened to an episode of Tim Ferriss' podcast interviewing Seth Godin. 
A part of the interview where they talked about price was interesting. 

Tim talks about a friend that has a rule for any service he offers. He charges a full price or he would charge nothing. Just two options. He uses that rule to decide his price for everything. Seth also agrees and talks about how he would either charge nothing to share a lot of his wisdom via his amazing blog or he would charge a competitive full price for his AltMBA program

Seth explains that price according to a buyer isn't just about the cost of the product. Pricing is about the story that a buyer can to tell about himself because of the product. 

That is an interesting concept. I never thought of the pricing of my products as a story. I didn't think that small business owners or start-up bother with things like coming up with a pricing story. I thought it was the big companies like Nike and Apple that spend marketing budget thinking about their brand stories.

I am learning a lot. 

Are you telling an interesting story with your product?




From Keni's collection:

  • 1

    @keni Wow.. Just learnt something new.

    Seun Oyebode avatar Seun Oyebode | Mar 24, 2019 20:44:54
    • 1

      @seunoyebode - Yup... looks like we need to prepare to keep learning.

      Keni avatar Keni | Mar 24, 2019 22:24:36
  • 1

    @keni I like the idea of a story for a price because it puts context around the number. Without that context, various people will have various opinions about whether it's a fair price.

    Brandon Wilson avatar Brandon Wilson | Mar 24, 2019 12:15:31
    • 1

      @brandonwilson - I agree the idea makes sense. I am surprised that I didn't know about it all this time of being in business and working on building a brand. Still learning a lot.

      Keni avatar Keni | Mar 24, 2019 22:24:11
  • 1

    @keni

    Tell us about how you'd want to price your FearHackingJournal based on the story you want to provide your customers.

    Abe avatar Abe | Mar 24, 2019 14:01:48
    • 1

      @keni @abrahamKim haha +1

      Seun Oyebode avatar Seun Oyebode | Mar 24, 2019 20:44:21
    • 1

      @abrahamKim @seunoyebode - Hey You two... It is a complex thing - this story. I am still at phase one - discovering that I need a story for pricing. Added to the Fear Hacking - to-do list. :)

      Keni avatar Keni | Mar 24, 2019 22:21:34
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