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Jul 10, 2019 07:08:50

Re: [Notes] The Company of One: Why Staying Small is the Next Big Thing for Business, by Paul Jarvis

by @brianball PATRON | 296 words | 401💌

Brian Ball

Total posts: 401💌
Total words: 114364 (457 pages 📄)

@jasonleow - thanks for the notes. I love Paul.

Recently, I was thinking about the word 'manipulation.' It's so subtle, we could re-frame it as just trying things until something works. In marketing terms, manipulation is what works. We're pushing all the brain's buttons, trying to get another human to respond. We are manipulating our messaging to get their neurons to fire: specifically the ones that say, "Oooh I need that book!"

Company of One -- may be a tad misleading. It rings of DIY ( Do it Yourself ) - It targets the control freak in all of us and is positioned ( by title at least ) as a panacea to the frustration of having to deal with "people". [ people are a pain ]

But, if you wish to make an apple pie from scratch, you first have to invent the universe. ( Carl Sagan )

Essentially, even his company of one - may have an awesomely supportive partner at home. Can a man claim to be a company of one just because he technically could survive on the income his activity generates? Does he give her any credit for support?

He's got many online friends -- which immediately blows the whole idea of "one". He's got a huge mailing list, lots of twitter followers, and plenty of well-known clients.

It almost feels like a book written by Warren Buffet on how to survive on $50 / day.

I posit - for argument sake, that The Company of One is possible only after you've built up a network, have successful habits, and know how to position yourself in the market. Until then, you may need to piggy-back on somebody else's business by working with or for them in order to learn what you need and what you don't.

From Brian Ball's collection:

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    @brianball read the book. I left out those points because it wasn't interesting for me, but he talked about everything you mentioned. The concept of company of one often gets taken literally, unfortunately. It's just about staying small as a choice against conventional business wisdom. It's not about avoiding working with people, or working completely alone, or not having customers, followers, or occasionally working with freelancers. And he certainly said you need to have some mastery in your work before you can do so, as you posited.

    Jason Leow avatar Jason Leow | Jul 11, 2019 21:15:24
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      @jasonleow - I had to re-read your notes to figure out what's bugging me. It just feels like there's something going on and I think I figured it out:

      In your notes you mention: Autonomy & control - mastery as a expert generalist is a requirement before autonomy can happen, plus no conflict of interest from having venture capital

      But, it feels like this book is not targeted at the master - it feels like it's targeted at the young person who wants more job freedom -- and doesn't know exactly what they want but they know they don't want to get on the Facebook bus every morning. Or, maybe they've tried to grow a business by hiring some team and failed -- because they're not a good leader. I've been in both of those positions.

      Is it really a "blueprint" as you mention in your notes?

      Brian Ball avatar Brian Ball | Jul 11, 2019 06:27:30
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      @brianball yeah i can see how it would appeal to a young person who wants more job freedom, but it doesn't feel like it's targeted just at younger folks, at least from my reading of the book. He doesn't make any point about age per se, just about the skills needed.

      I love the broad concept of it, it's affirming and encouraging, but it's less of a practical blueprint than it seems to imply. I wished there were more practical tips, but the book covers the topic quite broadly, the stories don't go that deep into specifics (but probably because that would make it a different book altogether, so writer's choice).

      Jason Leow avatar Jason Leow | Jul 11, 2019 22:04:53
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    @brianball interesting quote "if you wish to make an apple pie from scratch, you first have to invent the universe.", where can I find more about it?

    Jack Lyons avatar Jack Lyons | Jul 10, 2019 09:57:32
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      @jacklyons - Carl Sagan -- the Cosmos -- he's a story teller, philosopher, if you're willing to admit the connections between everything, you quickly admit you aren't alone nor could you ever do anything on your own. ( who would provide the food, clothes, internet, etc. etc. )

      Brian Ball avatar Brian Ball | Jul 10, 2019 09:38:37
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