I recently watched the Fyre festival documentary on Hulu and on Netflix.
My first reaction - In AWE of the marketing genius behind it.
The execution of the marketing was methodical. If you have any doubts about the power of marketing, watch the documentary.
What I think made the marketing work is:
1) Spending the appropriate amount of time, skill and money on marketing. No compromises. They hired the best agency with enough time to create the necessary marketing creatives.
2) They identified exactly WHO their target market was. Had they made a mistake on this and spent the time, money and effort on the wrong customer - it would have been an even bigger failure.
3) They zoomed in the emotional trigger to capture the attention of their target market - fear of missing out. Their social media posts were all addressing this emotion.
I have watched these 2 documentaries a few times. I am now looking for YouTube videos and blogs that discuss only the marketing portion of the festival.
I need to learn this stuff and execute for my own business.
So many of you here are marketing gurus, any takeaways that the mere mortals like me didn't notice?