I was watching the Fyre documentary for probably the 5th time. I keep learning something new every time.
My friend who watched it with me expressed the difference between the hulu and the netflix version.
The netflix was created with the help of the marketing agency that was hired. While the Hulu didn't involve the agency. The Hulu version implies that the marketing agency was also at fault.
I do not believe the agency was at fault. They were hired to promote an idea and they did that very well. It wasn't their mistake that the owners couldn't execute the dream that they were selling.
My friend argues that - I was just doing my job is not an excuse you can use in court if you are sued.
I am curious to know what the legal stance is on this.
Can a marketing agency that is hired by a company be responsible for the lack of execution of the owner?
I understand that in most cases, small businesses have an in-house marketing department. In those cases, it is clear that an incorrect marketing is a fraud...but what about when it is outsourced? Are they liable?