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Feb 04, 2019 14:19:34

Marketing like a boss (2)

by @keni PATRON | 200 words | 315πŸ”₯ | 319πŸ’Œ


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I was watching the Fyre documentary for probably the 5th time. I keep learning something new every time. 

My friend who watched it with me expressed the difference between the hulu and the netflix version. 

The netflix was created with the help of the marketing agency that was hired. While the Hulu didn't involve the agency. The Hulu version implies that the marketing agency was also at fault. 

I do not believe the agency was at fault. They were hired to promote an idea and they did that very well. It wasn't their mistake that the owners couldn't execute the dream that they were selling. 

My friend argues that - I was just doing my job is not an excuse you can use in court if you are sued. 

I am curious to know what the legal stance is on this.

Can a marketing agency that is hired by a company be responsible for the lack of execution of the owner?

I understand that in most cases, small businesses have an in-house marketing department. In those cases, it is clear that an incorrect marketing is a fraud...but what about when it is outsourced? Are they liable?

From Keni's collection:

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    @keni I don't think in 2019 they are viable, but I think as we progress in the future they will be more and more so. I just feel like accountability is important.

    In the Fyrefestival case, I don't think that agency was at fault -- i'm basing this only on their testimonials -- if anything they were the victim of being scammed themselves. But I think as we progress into the future and the cultural canon increasingly has documented scams such as Fyre Festival, society at large will no tolerate less and less the excuse 'I was just doing my job'

    For now I think it's still okay, but by 2029, I think the onus of being choosey should fall on all stakeholders/agencies -- including marketing ones.

    So you can't just market for 2029 version of Hitler and go -- Ich habe nur meinen Beruf gemacht!!!

    Abe avatar Abe | Feb 04, 2019 23:33:30
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      @abrahamKim - Agreed. That makes sense.

      Keni avatar Keni | Feb 05, 2019 19:47:33
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      @abrahamKim - I didn't see that German write up... Just googled it..
      That is exactly what my friend said. You two sound identical now. We were debating about exactly that part... it's probably something that will need a government intervention to clarify the legality of it.

      Keni avatar Keni | Feb 06, 2019 22:17:28
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      This is a decently long video \~ 57 min. So watch it when you actually have the time/chance. But once you do, I'd love your response. It is counter to what you've been writing about in terms of marketing so I wanted your opinion.


      Abe avatar Abe | Feb 07, 2019 18:35:40
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    @keni I have this in my queue. I guess I finally need to watch it and see what all the fuss is about. I would be curious to know the legality of a marketing company’s responsibility as the creator of content for another company.

    Brandon Wilson avatar Brandon Wilson | Feb 04, 2019 14:20:44
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      @brandonwilson - It is an interesting documentary about something that went bad... but it is an awesome learning experience for some of us who are trying to understand marketing.. It isn't too long.. available on Netflix.

      Keni avatar Keni | Feb 05, 2019 19:47:01
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      @keni I finally watched the documentary and here are my thoughts. First of all the man behind it all Billy is cut from the same cloth as Bernie Madoff. People like them have no morals. I feel bad for the good people in the Bahamas who were operating in good faith and whose lives were ruined by this experience. From a marketing standpoint, my biggest question is of the role of influencers. I wonder when an influencer gets associated with a dumpster fyre like this one whether that influencer takes a hit or is held liable in any way. It is another level of the celebrity endorsement, without the clear communication around the financial arrangement. Unfortunately the world of marketing seems to be a race to the top. Each company is trying to outdo the other ones to win business. The problem is that the unrealistic expectations created by this approach will ultimately leave customers unsatisfied unless you actually deliver the goods.

      Brandon Wilson avatar Brandon Wilson | Feb 06, 2019 11:00:48
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      @brandonwilson - Thank you for watching and commenting..
      Yes - many people were ripped off by the guy. I learnt about some gofund me campaigns that were created to help out the caterers of the event. Yeah.. lots of fraud happening.

      But I don't know if the guy Billy was a fraud from the start... I feel like once things started falling apart, his morality went out the window... something like the breaking bad series guy.... I was thinking - had by some miracle, this festival occurred the way it was marketed, this Billy guy would be on a best seller book with "How to execute a historic music festival". With millions at stake - few people are able to differentiate right from wrong. Not making an excuse... but the idea of what was planned wasn't bad... .just poor planning and executing.... Marketing was the only thing done right.

      Keni avatar Keni | Feb 06, 2019 22:23:37
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