I hate marketing.
Since 2016, I have launched a YouTube channel, amazon products and a journal.
Each venture had one flaw.
I didn’t know what exactly marketing was. I assumed I just need to -
1) Have a great idea.
2) Make it high quality.
The rest should happen on its own.
I spent ridiculous amount of time, energy and money on perfecting the products. But the competition, even with an inferior product - was killing it. The whole thing was puzzling and frustrating.
Then I discovered these marketing concepts.
- Sales funnel
- Landing Page
- Value Proposition
Apparently, building the product should take less time and money than the marketing portion.
I grossly underestimated marketing both at school and in business.
After following Seth Godin for a while, it’s become clear to me that marketing is much bigger and sophisticated than I assumed. Any form of persuasion, negotiation, sales pitch, advertising, influencing, presentation – even this form of writing – is a type of marketing. As we write the 200 words daily, we are getting better at marketing our thoughts.
What a revelation after all these years of ignorance and bliss.
I hate marketing but I will learn to love it - 200 words at a time.