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Jan 07, 2019 19:12:25

Marketing

by @keni PATRON | 200 words | 323πŸ”₯ | 327πŸ’Œ

Keni

Current day streak: 323πŸ”₯
Total posts: 327πŸ’Œ
Total words: 82132 (328 pages πŸ“„)

I hate marketing.

Since 2016, I have launched a YouTube channel, amazon products and a journal.

Each venture had one flaw.

Marketing.

I didn’t know what exactly marketing was. I assumed I just need to -

1) Have a great idea.

2) Make it high quality.

The rest should happen on its own.

I spent ridiculous amount of time, energy and money on perfecting the products. But the competition, even with an inferior product - was killing it. The whole thing was puzzling and frustrating.

Then I discovered these marketing concepts.

  • PPC
  • Sales funnel
  • USP
  • Landing Page
  • Value Proposition

Apparently, building the product should take less time and money than the marketing portion.

I grossly underestimated marketing both at school and in business.
After following Seth Godin for a while, it’s become clear to me that marketing is much bigger and sophisticated than I assumed. Any form of persuasion, negotiation, sales pitch, advertising, influencing, presentation – even this form of writing – is a type of marketing. As we write the 200 words daily, we are getting better at marketing our thoughts.

What a revelation after all these years of ignorance and bliss.

I hate marketing but I will learn to love it - 200 words at a time. 

From Keni's collection:

Replies

Comments

  • 1

    @keni It's a no brainer why this post has quite a number of comments.

    I guess you're actually started writing bestsellers already ;)

    Okay, do you mind sharing a link to your Youtube Channel?

    And please kindly do a series on Marketing. I need to hear this over and over. And practically every developer who aims to go solo someday. The amount of effort we put in building software often makes many despise marketing. They feel "this is a good software, people should just jump on it".

    Good good stuff.

    Seun Oyebode avatar Seun Oyebode | Jan 25, 2019 00:24:22
    • 1

      @seunoyebode - Hey 'Seun. I did the youtube experiment for about a week or so... Here is the channel - https://www.youtube.com/channel/UCZQMTwu-m2UzWsE6_S4p3Ng
      I dont know when or why I got 51 subscribers but I have done nothing with it after seeing the zero return on investment of my time and effort. It was a compilation of copyright free videos and music with things I thought would be interesting.

      I am still a beginner on Marketing. I have just identified that I need to work on it. I am taking a course with Seth Godin now so maybe after that, I may be able to write something up. It is a complex but powerful tool.

      If you haven't already, look at the documentary on FYRE festival to see just how powerful marketing can be.

      Keni avatar Keni | Jan 26, 2019 12:51:19
  • 1

    @keni Im just making a little, i think pretty rude, introduction asking a question to @philh, Do you know Seth Godin?

    Lucjah avatar Lucjah | Jan 18, 2019 17:36:33
  • 1

    @keni Try thinking about it in a different way.

    You thought (and I did too in the past) that putting the effort into creating a great product creates the most value, because that's what people buy.

    But that's just YOUR perspective on what is actually valuable.

    Marketing is about understanding your audience. About what THEY value.

    This can get very counter intuitive. Especially for very logical people. Because logic is often not as valuable as emotion.

    AG avatar AG | Jan 07, 2019 22:49:58
    • 1

      @ag - Thank you for that tip.. That is exactly my problem. Logic dictates that if there is a good product, there shouldn't be too much spent on marketing. But nah - customers respond to what moves them - emotionally. That is just a totally different set of skills. I am learning. Getting to know my audience more. :)

      Keni avatar Keni | Jan 07, 2019 23:45:07
  • 1

    @keni love the fact that you’ve finally realized this! Many entrepreneurs never come to this realization and spend millions in non-scaleable sales tactics when instead they could have been deploying more profitable marketing strategies. To each their own though ofc. Keep in mind - marketing is ALWAYS changing in todays world, so it’s hard even for us marketers :-)

    Ramsha avatar Ramsha | Jan 07, 2019 22:40:11
    • 1

      @ramshawithapen - I saw a couple of episodes on shark tank where a business man was able to increase sales just with SEO. Without spending money. That to me sounded like magic. It is hard to learn everything but all of us need to have some basic exposure to marketing to get any type of traffic going to a business.
      Thank you for your comment.

      Keni avatar Keni | Jan 07, 2019 23:43:03
  • 1

    @keni there is a lot of sense in your article. And you are well beyond a lot of people when you understand how important and complete is marketing. Congratulations for your will to learn and love this discipline. I hope you'll find something you really love in this field (copywriting maybe ?)

    Vincent Maurin avatar Vincent Maurin | Jan 07, 2019 20:35:56
    • 1

      @vincentmaurin - Failure is the best teacher. My several attempts pointed me in the direction of marketing. It doesn't come naturally to me as I am an introvert. But I am convinced that it is a much needed skill. Particularly for anyone thinking about entrepreneurship.
      And thank you for your note.

      Keni avatar Keni | Jan 07, 2019 23:41:16
  • 1

    @keni This is a great article. Well written and makes all the sense in the world. I am the president of a company that employs twenty people. I do the marketing because that is my background. My partner & husband does the operations. He has no idea what I do, he just knows we are growing fast and steady. If the business slows down just a little bit, he is in my office wondering what I'm doing wrong.

    Dellinda Rabinowitz avatar Dellinda Rabinowitz | Jan 07, 2019 19:52:13
    • 1

      @dellindarabinowitz - Oh wow. So you know exactly the knowledge that I seek! Its a bit like a foreign language right now though I am learning more everyday.
      I hope you will teach us a few things through your post - like a common mistakes in marketing post.
      Thank you for your kind words.

      Keni avatar Keni | Jan 07, 2019 23:39:29
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