That's the KEY to happiness - This TED talk perfectly explains why. .
I have looked at that talk many times. It makes sense. I find that our biggest disappointments are usually when there is a direct mismatch of our expectations with the reality. You have a better chance of being pleasantly surprised if you have low expectation.
What I am curious about is if this is also the case with marketing..
Coming back to the FYRE festival, did the marketing raise the expectations of the potential customers to an unrealistic one?
Agreed that what happened with the festival is much worse - regardless of the marketing hype... however, I want to know if having a powerful marketing campaign can create an impossible expectation that can't be matched...hence causing a bad customer experience?
How realistic should a marketing attempt be to the product?
While researching on titles for crowdfunding campaigns, the advice I found everywhere was to use terms like --- "The World's best, Only, Ever...."
That felt like it was too much.
So my question is -
Should you follow these marketing guidelines and exaggerate?
Portray your product as the BEST ever or Keep It Real?