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Apr 04, 2019 21:34:12

How to succeed as a freelancer (according to Seth Godin)

by @juliasaxena PATRON | 207 words | 🐣 | 272💌

Julia Saxena

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I listened to an episode of the Copywriters Club Podcast today where they interviewed Seth Godin. Just after 5 minutes, I was already blown away by the stuff he was talking about. 

Seth mentioned that there are two kinds of freelancers: 

The first kind is in it for the money and the "no-boss" concept. They take every job possible and hence might end up with some bad clients who are just after cheap. 

The second kind wants to make an impact and change the world somehow. They focus on getting better and better at what they do and are not shy to tell clients no if they are not a fit. 

Here is what I distilled as advice to be the second kind of freelancer:

  • Accept that you're probably not that great at what you're doing at the moment. Focus on honing your skills even it means making less money right now. 
  • Find another job to "pay the bills" if you have to, but focus on your little niche thing that you want to excel at 
  • Identify your minimum viable market. Niche it down and focus on serving this small market extraordinarily well. 
  • Don't accept bad clients, work only with the ones who will make you better in return. 

  • 1

    @juliasaxena - I love Seth Godin. I am taking a marketing seminar class online with him right now and his wisdom is remarkable. He has already changed how I think about my customer, my product and my pricing.

    Thank you for sharing this.

    Keni avatar Keni | Apr 04, 2019 10:29:45
    • 1

      @keni You're welcome! I haven't even listened to the full interview yet. I'm sure there's more great wisdom to come. Would you mind sharing the link to the marketing seminar?

      Julia Saxena avatar Julia Saxena | Apr 05, 2019 11:39:16
    • 1

      @juliasaxena - Sure.

      It is very intense and I am working hard to keep up. But I feel like I am learning a lot more than I expected. It is not cheap - $745 but if you can keep up with the assignments and participate in all the discussions, you will get a lot out of it.

      Keni avatar Keni | Apr 05, 2019 18:06:42
    • 1

      @keni Thanks! I'll check it out :)

      Julia Saxena avatar Julia Saxena | Apr 07, 2019 11:57:36
  • 1

    @juliasaxena This is good advice. I like Seth's ability to deliver wisdom concisely.

    Brandon Wilson avatar Brandon Wilson | Apr 04, 2019 04:40:35
    • 1

      @juliasaxena @brandonwilson - And he writes every single day on his blog for over 7 years I believe. Remarkable.

      Keni avatar Keni | Apr 04, 2019 10:30:17
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