I listened to an episode of the Copywriters Club Podcast today where they interviewed Seth Godin. Just after 5 minutes, I was already blown away by the stuff he was talking about.
Seth mentioned that there are two kinds of freelancers:
The first kind is in it for the money and the "no-boss" concept. They take every job possible and hence might end up with some bad clients who are just after cheap.
The second kind wants to make an impact and change the world somehow. They focus on getting better and better at what they do and are not shy to tell clients no if they are not a fit.
Here is what I distilled as advice to be the second kind of freelancer:
- Accept that you're probably not that great at what you're doing at the moment. Focus on honing your skills even it means making less money right now.
- Find another job to "pay the bills" if you have to, but focus on your little niche thing that you want to excel at
- Identify your minimum viable market. Niche it down and focus on serving this small market extraordinarily well.
- Don't accept bad clients, work only with the ones who will make you better in return.