This ONE is my pitch and presentation killer hack.
I design my pitches with one psychological trick in mind- familiarity.
I have been pitching clients for some time and I normally copy and paste what has worked in the past. That has changed recently.
A few years back, I pitched a marketing concept to a bank.
The bank executives loved my pitch so much they incorporated their colour schemes in my presentation.
It was a HUGE transformation from what I initially provided and it looked gorgeous under their corporate branding.
Fast forward a few months, I wanted to do an experiment with other clients on the pipeline -- why not create pitches with their company’s colour scheme and branding before I submit a presentation?
How would this work?
Since this was something new I was doing, I had to be a little bit creative and since most of my clients have an online presence including Facebook, Twitter etc., it wasn’t that difficult.
So I searched for tools that would help me capture their colour schemes and fonts they use so that what I design comes close to their corporate branding.
The following tools are useful and they are all FREE:
I use whatfont chrome extension to pick similar company fonts for the design.
Colour picker chrome extension to pick brand colours that I incorporate in the design. All templates are colour coded with the company’s branding colour scheme.
Google slides for presentation design.
I don’t use their logo.
In short, results have been astounding and this has led to positive meetings with clients — you can immediately see the difference when you’re doing a presentation in front of their team members.
I use a similar method in other materials including budgeted spreadsheets and project timelines.