So, that's basically what I'm doing now for a living, on a freelance basis.
Even though the official definition (Wikipedia) is quite straightforward, I still get puzzled looks when I try to explain what I do to other people.
Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.
One friend even asked me "Copywriting? Isn't this illegal?" She was clearly thinking of something else.
What does a copywriter do?
- Researches a specific audience to learn about their hopes and dreams, their deepest fears and pains, and the uncertainties and barriers they are trying to overcome.
- Translates the findings into strings of words that recreate the situation in the audience's minds, so the audience feels understood.
- Takes the audience from point A (the current situation) to the desired point B (usually the product or service to be sold) in a way that the audience suddenly and badly wants to get their hands on point B.
- Gets the audience to take action (buy the product or service).
Even though the name is "copywriter", the copy is not really written. It's assembled.
The right pieces of insights into the minds of the target audience are put in the right order and create a place the audience can be comfortable in.