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Apr 08, 2019 21:06:48

Hey, I'm a Copywriter

by @juliasaxena PATRON | 215 words | 218๐Ÿ”ฅ | 222๐Ÿ’Œ

Julia Saxena

Current day streak: 218๐Ÿ”ฅ
Total posts: 222๐Ÿ’Œ
Total words: 51023 (204 pages ๐Ÿ“„)

So, that's basically what I'm doing now for a living, on a freelance basis. 

Even though the official definition (Wikipedia) is quite straightforward, I still get puzzled looks when I try to explain what I do to other people.  

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing.

One friend even asked me "Copywriting? Isn't this illegal?" She was clearly thinking of something else. 

What does a copywriter do? 

  • Researches a specific audience to learn about their hopes and dreams, their deepest fears and pains, and the uncertainties and barriers they are trying to overcome. 
  • Translates the findings into strings of words that recreate the situation in the audience's minds, so the audience feels understood. 
  • Takes the audience from point A (the current situation) to the desired point B (usually the product or service to be sold) in a way that the audience suddenly and badly wants to get their hands on point B. 
  • Gets the audience to take action (buy the product or service).

Even though the name is "copywriter", the copy is not really written. It's assembled. 

The right pieces of insights into the minds of the target audience are put in the right order and create a place the audience can be comfortable in. 

From Julia Saxena's collection:

  • 1

    @juliasaxena - A big part of why I am here on this site is because I realized the importance of copy in business. It is not easy for just anyone to do and it has a big role.

    Could you send me a link where I can see some of your work and/or discuss working together?
    Thank you.

    Keni avatar Keni | Apr 08, 2019 11:05:03
    • 1

      @keni Sure! You can see my portfolio on my Upwork profile (https://www.upwork.com/o/profiles/users/_~01f1b6f97329ea4f81/) and find out more about me also on LinkedIn (https://www.linkedin.com/in/juliasaxena/). I'm in the process of building my own website at the moment, but that's still work in progress. Would love to know more about the project you're working on and need copy for.

      Julia Saxena avatar Julia Saxena | Apr 09, 2019 20:51:37
    • 1

      @juliasaxena - Thank you Julia. I use upwork so I will reach out on that regarding the project.
      I just got an email regarding another course by Seth Godin for freelancers. - The Freelancerโ€™s Workshop. I think it is similar format as the Marketing seminar but focused on freelancing. https://thefreelancersworkshop.com/

      Keni avatar Keni | Apr 11, 2019 13:17:33
    • 1

      @keni Great! Yes, I've seen that one. Sounds very interesting.

      Julia Saxena avatar Julia Saxena | Apr 12, 2019 10:42:40
  • 1

    @juliasaxena hahah yeah, often people ask me the same question. Simply because it has "copy" in its words, it does not mean, we're copying someone else's work. How long have you been doing this profession ?

    macchiata avatar macchiata | Apr 08, 2019 14:28:46
    • 1

      @macchiata Over a year now. At first, I worked part-time next to my full-time job. Now, it's all I'm doing. It's a great experience and I'm planning to share more about it here.

      Julia Saxena avatar Julia Saxena | Apr 09, 2019 20:52:57
    • 1

      @juliasaxena I am looking forward to read more from you. I am interested in increasing my skills. I have been doing it for over three years, but I am feeling stuck.

      macchiata avatar macchiata | Apr 09, 2019 17:45:06
  • 1

    @juliasaxena - also - just checked out your LI profile. Quick typo:

    'with Papua New Guinea being the[m] most exotic'

    Brian Ball avatar Brian Ball | Apr 08, 2019 05:15:25
    • 1

      @brianball Thanks for pointing that out! You would imagine that Grammarly picks up something like this haha

      Julia Saxena avatar Julia Saxena | Apr 09, 2019 20:48:51
  • 1

    @juliasaxena - explaining that copy is assembled instead of written creates a great visual. Now, I think of a work process with plenty of different tasks rather than a writing session with blank document and a blinking cursor. Thanks!

    Brian Ball avatar Brian Ball | Apr 08, 2019 05:08:21
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