The ending of an 11-year saga in the form of a fulfillingly cathartic ending. (Spoiler-free).
Marvel understands the importance of longitudinal marketing. Get 'em while they're young, and they'll be emotional consumers of your products for years to come. It is clever and effective.
I cannot fathom the earnings Disney must have made from the Marvel cinematic universe, from its movies, franchises, and content to come.
I listened to a podcast today by Gimlet media titled, "what does a brand sound like?" that talks about sonic marketing, and this made me more aware of the background theme scores of each superhero. And I think that Disney's branding is a kicker of a success because when you listen to the distinctive notes of each hero's soundtrack, I get emotional and nostalgic about the respective character.
It's a long, invested, and well-worth phenomenon, this Marvel universe. I hope that it's only the first of its kind, that investment in world- and character-building. As a testament to that fact, there are people who loved the movie, describing it as a "love letter" ending to the MCU, and certainly it was a movie meant for the eyes of those who've watched the previous movies. Then there are those who were less emotional invested that saw the movie as a bit messy. Either way, there's no doubt that End Game will be a resounding success this weekend at the box office.