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Apr 10, 2019 20:45:51

[Copywriting] Selling is out

by @juliasaxena PATRON | 202 words | 🐣 | 272💌

Julia Saxena

Current day streak: 0🐣
Total posts: 272💌
Total words: 121584 (486 pages 📄)

Everybody wants to buy, but nobody wants to be sold to. 

That's the new reality. 

Long gone are the days when sellers had all the power (because they had all the information). People chose the product with the best sales pitch and the flashiest ad. They didn't know any better. 

Now, we can read reviews! We can find out everything about a company and its products. We are repelled by anything too salesy and smell marketing tricks from a mile away. At some point, we've probably all fallen for one. 

Selling is out! It's a desperate way of trying to get attention by repeating over and over again how great the product is and how many features it has. (EVERY company has great products with amazing features!) We've heard all this before. 

When selling is out ... what is in?

It's building a connection! 

To be successful in marketing a product or service today, you have to focus on 

  • Getting to know your audience really well.
  • Addressing their pain points, challenges, desires, and beliefs. 
  • Providing them with value - upfront.
  • Behaving like a human being (not a company) talking to another human being.
  • Earning your audience's trust. 
  • Becoming their advisor and helper. 
  • Being generous. 
  • Building a real connection.  



From Julia Saxena's collection:

  • 1

    @juliasaxena 100% spot on. We now spend time selling ourselves on the new product we're going to buy, using similar arguments that salesmen might have offered years ago. But we notice how those companies we buy from help (or not) when it comes to the process.

    Gabriel Greco avatar Gabriel Greco | Apr 11, 2019 01:02:22
    • 1

      @gabrielgreco That's right! Every buying decision is emotional, and we rationalize it ourselves.

      Julia Saxena avatar Julia Saxena | Apr 11, 2019 16:27:30
  • 1

    @juliasaxena I completely agree. A seasoned salesman one time told me one of the rules he lives by: "Never answer a question that was not asked." This concept was such an affront to me because by nature I am an educator. I want people to have as much information as possible to make informed decisions. From that point on I knew I was not a fit for sales.

    Brandon Wilson avatar Brandon Wilson | Apr 10, 2019 06:04:21
    • 1

      @brandonwilson Actually, there's a new breed of salespeople who are now most successful. They are not afraid to challenge the customer to think in new dimensions. So maybe you would be still a fit.

      Julia Saxena avatar Julia Saxena | Apr 11, 2019 16:28:29
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