In yesterday's post, I talked about how you can get started on identifying your ideal client.
There are two ways of doing this:
- You can fill in all the blanks yourself, relying on your own experience with your target audience (likely you'll be making a lot of assumptions here).
- You can rely on real data that shows you what's actually going on in your ideal client's heads.
The first way is a good start, but at some point, you'll want to validate your assumptions with real data.
Here's a quick overview of how you can gather data about your ideal clients:
Surveys - Some think those are a pain, but they are still a great way to get some valuable insights. Make them as painless as possible and use open-ended questions.
Interviews - You'd be surprised how flattered customers can be when asked for their opinion. Make them conversational and as short as possible.
Past email conversations - You can comb through email conversation you've had with potential and actual clients. What questions did they ask you? What were they confused about?
Social Media/ Forums - When you find pages and groups where your ideal clients hang around, you just have to watch and learn from what they're discussing.
Amazon/ Review sites - Those can be a gold mine. Check the reviews for your and your direct competitor's products.
Whenever possible, copy + paste the actual words and phrases your ideal clients are using. Keep them somewhere safe because they will come in handy for any type of copy you want to write.