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Feb 07, 2019 11:05:14

9.58 seconds

by @keni PATRON | 200 words | 322🔥 | 326💌

Keni

Current day streak: 322🔥
Total posts: 326💌
Total words: 81825 (327 pages 📄)


Watch this 1.40 seconds VIDEO featuring Usain Bolt. 


The first time I saw it, I got fired up. I was ready to sprint, dance, move, ANYTHING.

It triggered me to move.

This is one of the best videos to watch for motivation.
Motivation to hit the gym, get things done and do something with your life.
The comments on the YouTube reflect that most people concur with that assessment.


I watched it several times back to back. I didn't realize that it was for Virgin's broadband cable.

Maybe I just don't get it.

I never think about  broadband cables. Ever. Though I have seen that ad many times, it never got me to wonder about broadband.


It got me thinking about:
Usain Bolt
Olympics
Determination
Grit
Pride
Patriotism
Joy
Accomplishment
Dance
Excitement
9.58 seconds

It made me want to create a similar video for my business.

But it did nothing for my non-existent curiosity about broadband cable.

So would you call this ad effective?

What is the point of spending an insane amount of money, time and talent on making a remarkable video - if it has no conversion?


Yes there is brand awareness but at this price tag - is it a good investment? 

From Keni's collection:

  • 1

    @keni

    Seun Oyebode avatar Seun Oyebode | Feb 07, 2019 20:12:58
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      @seunoyebode - Yes sir. Did you see the topic of the week? We are two weeks ahead of the crowd :)

      Keni avatar Keni | Feb 07, 2019 16:10:34
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      @keni this comment was probably a mistake.

      Yeah, I saw the topic of week. I'd try my best to read as much as I can.

      We are well ahead of the community ;)

      Seun Oyebode avatar Seun Oyebode | Feb 07, 2019 23:29:58
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    @keni At this level of marketing, i doubt if the metric is direct conversion. It's purely brand awareness. For a startup this marketing approach is definitely a bad idea. But for a company of Virgins' size, it's not a problem. And you'd notice that these kind of ads are common amidst big companies in recent years. They just wanna sell a story that will stay with you for a long time.

    Seun Oyebode avatar Seun Oyebode | Feb 07, 2019 20:12:03
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      @seunoyebode - Yup... Their metric was getting the attention of a newbie at 200wordsaday to share their ad at no additional [email protected] put it very well.
      It is a very effective brand awareness with a high probability of going viral.

      Keni avatar Keni | Feb 07, 2019 16:09:55
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    @keni You are right this is a great motivational video. It got me fired up also. I suppose the only ones who can tell us whether the ad is effective is Virgin. Perhaps they are banking on an association of the feelings you get from watching that video with the Virgin logo that pops up at the end. I notice this phenomenon relatively frequently. I watch a commercial and then see the brand/product and ask, "Ok what does that commercial have to do with that??"

    Brandon Wilson avatar Brandon Wilson | Feb 07, 2019 09:35:31
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      @brandonwilson -- Yup. I watch it right before I want to do something hard.

      There are some ads where you do not even know what it was for. oh the wasted marketing budget.

      Keni avatar Keni | Feb 07, 2019 16:08:10
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    @keni One of the best ads I've seen recently, no doubt about it. As for it's effectiveness, it might be a lot more effective that you think.

    First, it uses the fastest man in the world as an analogy for the speed of their service. If I'm going to switch internet providers why not the fastest?
    Second, it very cleverly uses clips of Bolt doing things that are analogous to stuff people do online: Consuming content, working, and gaming (all the while being the best at it.)
    Last, you said it yourself, it made you think. It made you talk about it, it made you share it. Maybe you didn't get it and you have no reason to think about your internet too much, but now that you've shared it, I am aware of Virgin's position as a fast ISP.

    Anyway, it's hard to measure conversions based on television advertising, but if you're going to be in that game, might as well make these attention grabbing ads.

    Gabriel Greco avatar Gabriel Greco | Feb 07, 2019 17:27:54
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      @gabrielgreco - Very well explained. I see I was a part of their marketing super plan.

      It is definitely good brand awareness... I didn't see it like you explained. But it is an awesome video and one that goes viral.

      Do you have a background in marketing? The idea behind this was too easy for you.
      Thank you for commenting.

      Keni avatar Keni | Feb 07, 2019 16:06:11
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      @keni Any video that goes viral is considered marketing budget well spent. I know a bit about anything that happens online ;)

      Gabriel Greco avatar Gabriel Greco | Feb 08, 2019 00:02:00
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      @gabrielgreco - Do you know how to create inexpensive videos that go viral?

      Keni avatar Keni | Feb 07, 2019 21:29:32
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