Watch this 1.40 seconds VIDEO featuring Usain Bolt.
The first time I saw it, I got fired up. I was ready to sprint, dance, move, ANYTHING.
It triggered me to move.
This is one of the best videos to watch for motivation.
Motivation to hit the gym, get things done and do something with your life.
The comments on the YouTube reflect that most people concur with that assessment.
I watched it several times back to back. I didn't realize that it was for Virgin's broadband cable.
Maybe I just don't get it.
I never think about broadband cables. Ever. Though I have seen that ad many times, it never got me to wonder about broadband.
It got me thinking about:
It made me want to create a similar video for my business.
But it did nothing for my non-existent curiosity about broadband cable.
So would you call this ad effective?
What is the point of spending an insane amount of money, time and talent on making a remarkable video - if it has no conversion?
Yes there is brand awareness but at this price tag - is it a good investment?