Boldness directs attention outward and keeps the illusion alive. It never induces awkwardness or embarrassment. And so we admire the bold and prefer to be around them because their self-confidence infects us and draws us outside our own realm of inwardness and reflection.
Few are born bold. You must practice and develop your boldness. You will often find uses for it. The best place to begin is often the delicate world of negotiation, particularly those discussions in which you are asked to set your own price. How often we put ourselves down by asking for too little.
If boldness is not natural, neither is timidity. It is an acquired habit, picked up out of a desire to avoid conflict. If timidity has taken hold of you, then root it out. Your fears of the consequences of a bold action are way out of proportion to reality, and in fact, the consequences of timidity are worse. Your value is lowered and you create a self-fulling cycle of doubt and disaster.
Remember: The problems created by an audacious move can be disguised, even remedied. by more and greater audacity.